ESPN re-signed the leftist, anti-Sydney Sweeney-baiter while reportedly considering mass layoffs.

ESPN has made significant progress in limiting its political and social commentary in recent years. This was the point Colin Cowherd thanked ESPN Chairman Jimmy Pitaro last week during an interview with OutKick.

However, one can’t help but wonder how committed ESPN is to serving fans and focusing on sports following the latest announcement. Last week, the company announced that it had re-signed David Dennis Jr.

The network says Dennis will now bring “the NBA, music, and black culture” to all Andscape and ESPN telecasts.

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The first obvious question is why, in 2026, ESPN would pay someone to cover black music and culture on television. However, what is more pressing is the message ESPN recently sent to its employees.

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The network is reportedly considering more layoffs this year following its acquisition of NFL Network. Undoubtedly, those cuts will affect the talented and hard-working people on the air and behind the scenes. Yet while employees face job losses, ESPN has chosen to reinvest in Dennis, a character who has spent much of the past few years embarrassing the network.

If the name sounds familiar, you may remember that during the Sydney Sweeney-American Eagle “scandal,” Dennis announced that the ad left him, wait, “traumatized.”

“I didn’t think anything about Sydney Sweeney’s commercials. But then the Real Scholars of SENDING, EUGENICS AND FASCISM explained what was happening then yes I understood and I had a very good feeling because hey sometimes it’s GOOD TO LISTEN TO AN EXPERT,” he wrote in Bluesky.

Just the kind of person American sports fans want to hear from: someone who finds beautiful white women sad.

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It’s not just that Dennis is a hard-working doc. And, like many idolaters of the races, you are incredibly hypocritical.

Hours after Hulk Hogan’s death last July, Dennis published an article urging readers to remember Hogan as a racist. Dennis objected to that nothing Hogan became a significant cultural icon because he used the N-word once during a secret phone call nearly two decades ago.

“If you’re a racist that’s your heritage above all else,” Dennis wrote. “Hulk Hogan has died known as a racist who became famous as a professional wrestler.”

The controversy was particularly notable because Dennis had previously encouraged readers to separate the artist from the artist when discussing several rappers convicted of violent crimes.

In addition, he did not use that level of behavior during the life of Kobe Bryant.

In 2020, the day after Bryant’s death, Dennis wrote an article titled “Remembering Kobe Bryant, The Man Who Never Hoped for Tomorrow.” In the piece, Dennis praised Bryant for his accomplishments on the court, in the community and as a father.

“He showed us the love of a father that was beautiful to watch unfold. It is fitting that of all the memes and Internet Kobe was born, from counting to five, to glancing at the crowd, to the two men willing to meet in Temecula to fight him, the last and most dangerous of them is Kobe explaining basketball to Gigi,” wrote Dennis.

“They’re on the court in a game and he’s breaking down the mechanics of basketball. He nods, takes in the information, and finishes his sentence. Kobe takes a few hits, smiles and nods. You hear it. The pride comes out of his eyes.”

But at the end of the article, you’ll see what was left out: any mention of the rape allegations against Bryant.

The ESPN logo is displayed on top of the building at LA Live in Los Angeles, California. (Aaron M. Sprecher/Getty Images)

In 2003, a 19-year-old woman accused Bryant of raping her at the Cordillera Lodge and Spa in Edwards, Colorado. While the case was dropped after the accuser refused to testify, the evidence against Bryant was strong.

“Prosecutors appear to have a strong case,” said the New York Times in 2020. “According to court documents, an examination of the woman at the hospital revealed a laceration to her neck and a tear in the wall of her genital area. Both her underwear and Bryant’s shirt were stained with blood. Bryant told police she did not explicitly ask for consent.”

Still, ESPN’s latest investment apparently took less of a toll on what Bryant may have done to that woman than what Hogan said during a secret phone call decades earlier.

He seems to be one of those people who take charge crime words more seriously than violent crime.

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Elsewhere, Dennis urged Lane Kiffin to try to stop Louisiana from “destroying” Black voting power, as if that claim were true and Kiffin would have the power to influence it. She also challenged WNBA viewers who only watch Caitlin Clark Wait watching the league completely.

Recently, he called LeBron James a “gentrifier” because he said he’d rather play in Nashville than Memphis. Apparently, according to Dennis, a black person should always protect Memphis because it is the home of the National Civil Rights Museum.

Even if you have never heard of Dennis before, you can understand from these examples what he does. He is trying to play the same position that Jemele Hill and Bomani Jones played before him. She wants to be ESPN’s version of Joy Reid.

But ESPN should know better. Hill and Jones failed. Shows built around him, including “SC6” and “High Noon”, were among the network’s biggest disappointments.

At least Hill and Jones were visible figures. Dennis is not there. He makes occasional appearances, embarrasses ESPN and returns to broadcasting racial idolatry on Bluesky.

A detailed view of the ESPN logo on the microphone before the game between the Detroit Pistons and Cleveland Cavaliers at Little Caesars Arena in Detroit, Mich., on Feb. 27, 2026. (Nic Antaya/Getty Images)

ESPN hired David Dennis Jr. in 2021 as a sign of participation in the so-called ethnic census. At the time, the idea of ​​signing the son of a human rights activist was probably palatable to the administration. It was a bad decision at the time.

But ESPN was a different company then.

To make this move now, just as the network has begun to regain the trust of the average sports fan, is inexcusable. It shows that ESPN is still prioritizing ownership politics and public relations over the interests of its consumers.

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And that falls on the shoulders of Jimmy Pitaro. If he really wanted to move ESPN beyond the woke, BLM era mentality, he wouldn’t have agreed to the re-signing of this character.

At least ESPN has already given up many of its white women. If it wasn’t, there would be a risk of Dennis sharing the set with one of those “sad” women.