€243B Tech Spend Ahead, But Only 1 in 4 Firms Gain Scale: WBAM Study Reveals Structural Paradox
Article content
A research report by Monitor Deloitte and Objectway investigates how and why as-a-service models are gaining ground, and what separates successful executions from failed implementations.
Article content
Important takeaways
Article content
Article content
- Firms are putting resources into legacy, widening the gap between investment intensity and increased performance.
- Investment in technology alone is not enough. The real difference lies in how Tech&Ops capabilities are acquired, planned, and delivered
- Adoption as a service is set to triple over the next 2-3 years, emerging as a key enabler of scale.
Article content
Article content
MILAN — According to a study by Monitor Deloitte, a consulting firm, and Objectway, partner in the growth of the financial services industry, wealth, banking and asset management (WBAM) firms are investing at record levels, while the use of Technology & Operations reaches €173 billion worldwide and The highest amount of E243 in 2029. However, only for now One in four companies achieved a true forward-to-back ratioto grow their business without a commensurate increase in cost and complexity.
Article content
Article content
This confusion comes as WBAM firms face each other record-high levels of structural complexitydriven by the perfect storm of rising customer expectations, accelerating regulation and the continued fragmentation of borders. These forces put unprecedented strain on operating models that were not designed to withstand such a high rate of change.
Article content
The findings highlight a structural paradox: firms have responded to a growing crisis layering additional services onto existing operating models. This dynamic is further reinforced by legacy IT environments, which act as an invisible scaling ceiling that encourages the continued increase in technical debt. Technology usage and operations remain heavily weighted towards fixed and non-compressible items, while internal staff and proprietary infrastructure still account for around 50% of the total IT budget. At the same time, the continuous evolution of regulatory frameworks in all markets puts an absolute value on IT investments.
Article content
“Firms don’t solve complexity – they manage expensively,”
Article content
Manuel Pincetti
Article content
Article content
Managing Partner of the Central Mediterranean Region
Article content
Article content
Watch out for Deloitte
Article content
commented on the results of the study.
Article content
“But innovation is growing in the WBAM industry. The mix of Tech&Ops spending is growing rapidly as a-service modelswhat happened to him increased by +10 percentage points a few years ago.”
Article content
Innovation alone is not enough: the acquisition strategy is the real differentiator
Article content
The report highlights that technology investment per se is not enough to unlock scale. The key difference is how Technical and Operational skills are acquired, organized and delivered.
Article content
Spending is increasingly forward-looking as a-service modelsincluding Hybrid SaaS, Pure SaaS and SaaS/BPaaS configurations.
These models allow firms to:
Article content
Article content
- Reduce internal complexity by offloading non-essential tasks to specialized partners
- Access modular, adjustable platforms regardless of the progress made
- Benefit access to new elites and rare talent
- De-risk funds with estimated up-front Capex and value-based pricing aligned with business metrics
Article content
“The discovery of as a-service models is growing rapidly, and half of the firms are using it as an expected delivery model increase three times in the next two to three years,”
Article content
Pincetti
Article content
Article content
. “The as-a-service model is no longer just an IT model; it’s a strategic response to challenges. It also enables the adoption of AI at scale, where Uncertain ROI it is considered to be the most critical barrier to adoption one-third of WBAM companiesand AI is accelerating the successful deployment of strategies as a service.”
Article content
AI: strong momentum, but governance remains a significant challenge
Article content
AI is rapidly changing from pilot programs to a business-wide power across all financial services, with global investment reaching nearly $50 billion by 2025 and
Article content
expected to grow at around 28% CAGR by 2033
Article content
. This momentum leaves little room for a wait-and-see approach, as firms are increasingly looking to rethink operations, with up to 70% of processes potentially benefiting from AI and GenAI solutions.
Article content
Article content
However, scaling the adoption of AI requires more than just investment. About 85% of firms are currently building dedicated AI frameworks, reflecting a growing recognition of the importance of governance as a priority for industrial development. Meanwhile, the rise of agent AI, which is expected to increase in use more than 2.3 times in the next 12 months, marks the shift to enterprise-level use.
Article content
“The real challenge today is grafting AI into the system a result-driven structured solutionnot to superimpose existing models,”
Article content
Article content
Alberto Kucu
Article content
Article content
Chief International Officer
Article content
Article content
The way
Article content
. “At Objectway, we are building a new generation of intelligent agents that are programmed within our platform, enhanced by third-party capabilities, and designed in collaboration with our customers.
Article content
The value appears sequentially
Article content
: first, define the results you want; then, prioritize i use cases with great scaling power; next, organize agents and workflows; Finally, engineer the technology to scale. “
Article content
4 actions to call CEOs



