 
Interview with: Rachada Tangharat, Deputy CEO, UOB Asset Management (Thailand)
Investors are looking for solutions that combine quality, yield and high liquidity. So UOBAM Thailand (UOBAMTH) aims to achieve this by expanding the USD fund shelf across all asset classes to maintain and grow assets under management (AUM). This should help the company to offer its clients a diversified portfolio of USD funds across investment policies. This expansion is designed to serve the needs of both retail and institutional clients, providing them with comprehensive investment solutions and flexibility in portfolio construction.
The key to UOBAMTH’s success has been the emphasis on USD-denominated products, giving Thai investors access to global markets while promoting currency diversification. Responding to the growing desire for international exposure, the company has continued to prioritize innovation and global connectivity as key pillars of its brand strategy.
Leadership of the USD fund
As of March 2025, UOBAMTH introduced its USD funds to the market with an initial AUM of $23.77m, quickly rising to become the market leader in July 2025 with AUM reaching $251m. The company continued to show consistent leadership throughout the year, growing AUM to $418m by December 2025 and gaining a massive 53 percent market share. This reflects UOBAMTH’s disciplined execution, customer-centric design and timely expansion of USD solutions that have successfully met investors’ growing demand for global exposure.
UOBAMTH’s USD position remains strong in 2026, maintaining its first position since the beginning of the year. As of April 2026, the company strengthened its dominance, as USD AUM reached $436m and market share grew to nearly 72 percent, underscoring the company’s continued dominance in the USD fund market.
Strong growth momentum
UOBAMTH has demonstrated strong growth momentum and market leadership through innovative product development and strategic implementation. The company identified a significant opportunity from the large USD held in clients’ Foreign Currency Deposit (FCD) accounts and responded by developing customized investment products to best meet clients’ needs. In addition, as investors continue to seek returns above FCD rates, the strategic expansion of the USD product suite, which directly addresses the growing demand for global investment opportunities among Thai investors, continues to strengthen its market leadership.
Expanding the shelf of the USD fund
UOBAMTH has built a comprehensive portfolio of USD-denominated funds across all asset classes. The company pioneered USD Term Funds with short tenders of three and six months, providing a simple and easy-to-understand solution for investors seeking attractive USD returns. This approach enables clients to build familiarity and confidence before moving on to more complex investment options.
The firm continued to demonstrate consistent leadership throughout the year
After the successful launch of its USD time funds, UOBAMTH further strengthened its product line with the United USD Daily Fund (USDAILY), a short-term fixed income fund. As Thailand’s first USD daily fixed income fund, USDAILY offers a flexible and highly liquid USD investment solution with daily subscriptions and redemptions, while enhancing portfolio diversification.
Building on this momentum, UOBAMTH expanded its USD offering into a global fixed income fund by introducing the United USD Global Income Strategic Bond Fund (UGIS-USD) and the United USD Ready Fund (USDREADY), which offer investors broad diversification across income strategies. UGIS-USD invests in fixed income instruments worldwide to generate returns in US dollars. Meanwhile, USDREADY invests in assets or short-term instruments in USD, aiming to generate returns according to the performance of the currency market.
To better address the diverse needs of investors, UOBAMTH has expanded its capabilities in global equity funds by introducing the United USD Global Dividend Plus Fund (UGDIVP-USD) and the United USD Global Founders and Owners Fund (UGFO-USD). UGDIVP-USD focuses on investing in shares of companies worldwide, including emerging markets, providing broad exposure to global growth opportunities, while using a covered call strategy to generate additional income for the fund. Meanwhile, UGFO-USD focuses on investing in companies led by founding management teams with significant ownership stakes.
In the technology sector, UOBAMTH has ventured into global technology with the launch of the United USD Global Technology Fund (UGTECH-USD) and the United USD US Technology Equity Fund (UUSTECH-USD). UGTECH-USD focuses on investing in a diversified portfolio of global statistics. UUSTECH focuses on investing in the stocks of technology companies based in the US, providing investors with access to investment opportunities in the technology sector.
UOBAMTH says that after the strong success of its USD fund launch and growing investor confidence, it has firmly established itself as the first USD fund provider in Thailand. This success underscores the strength of its product innovation and strategy. With strong momentum moving forward, UOBAMTH remains highly committed to continuously identifying new investment opportunities and accelerating the introduction of new solutions, strengthening its leadership position while meeting the evolving and evolving needs of investors.
