Nutella is using what netizens are calling the biggest free advertising moment in history.
The popular chocolate-hazelnut spread tub has reached heights – not just in space, but directly in viral popularity.
The incident took place on NASA’s Artemis II mission, where a tub of Nutella floated outside the spacecraft’s kitchen as if it were time to call and light the crew. In zero gravity, the jar drifted, turned, and made a slow stop — label-forward, perfectly framed — delivering a shot of the product so clean it looked like a story.
Within hours, the clip went viral on social media, with users in awe of what many say no marketing team on Earth could ever replicate.
Astronaut VICTOR GLOVER CREDITS AS MOON MISSION IS ‘HUMAN HISTORY,’ NOT ‘BLACK HISTORY’
A jar of Nutella floated nicely during NASA’s live broadcast of the Artemis II Moon mission. (NASA)
“The biggest free ad in history,” one user joked.
“Nutella may have just gotten the biggest ad ever… ALL FREE!” another account is included.
Another commented: “Nutella just got the worst– free ad in perhaps the history of mankind.”
TRUMP HYPES MOON MISSION AS ARTEMIS II PREPARES TO TAKE OFF BELOW PRESSURED FROM PAST FAILURES.
The clip caught the attention of Nutella’s marketing team. The brand shared a video of the hilarious promotional stunt, writing: “I’m honored to go further than any spread in history. Taking the smile that spreads to the top.” It included a spaceship and heart emoji in a post that had been viewed nearly 200,000 times as of Monday evening.
NASA’s Kennedy Space Center got in on the fun, writing in a post on X: “We’re enjoying the treats while our Artemis crew takes beautiful pictures of the Moon!”
The first-time display jar of chocolatey comfort happened about four minutes before the Artemis II crew made history on Monday, surpassing Apollo 13’s 1970 distance record of 248,655 miles from Earth.
ARTEMIS II CREW DESCRIBE LIFE ON THE ORION SPACECRAFT HISTORIC TRIP TO THE MOON AND BACK
The jar of Nutella is beautifully framed, displaying the label as if it were an edited advertisement for the delicious spread. (NASA)
The Artemis II crew has safely contacted mission control after a planned 40-minute power outage as the Orion spacecraft passed behind the Moon on Monday.
During the blackout, the astronauts became the most alone humans in history, and they also made their closest approach to the Moon approximately 4,057 miles above its surface.
After resuming contact around 7:25 pm ET, the mission continued with another historic moment: the astronauts observed a rare solar eclipse near the Moon, capturing images of the Sun’s corona and several planets during the flyby.
NASA’s Artemis II moon rocket takes off from Kennedy Space Center’s Launch Pad 39-B on Wednesday, April 1, 2026, in Cape Canaveral, Fla. (Chris O’Meara/AP)
CLICK HERE TO DOWNLOAD THE FOX NEWS PROGRAM
It will now take four days for the crew to return home to Earth. The capsule will aim to splash down in the Pacific Ocean near San Diego on April 10, nine days after its launch in Florida.
The team consisted of four astronauts: Commander Reid Wiseman, pilot Victor Glover, and mission technician Christina Koch from NASA, and mission technician Jeremy Hansen from the Canadian Space Agency.
Fox News Digital has reached out to Nutella’s parent company, Ferrero, for comment but has not yet received a response.
