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Kylie Jenner is shedding the layers to reveal her most personal project yet.
The 28-year-old actress took to Instagram on Monday to announce the latest drop for her fashion label, Khy. Posing bare in the small photo, Jenner used her hands to cover her chest while showing off a glittering rhinestone tattoo on her upper arm that read, “I Heart LA.”
With her long, black hair flowing down and a soft, bronze makeup look, the actress used a bold image to show off the “erasure” moment on the brand’s social media.
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The founder of Kylie Cosmetics revealed in her caption that the upcoming collection is an homage to her roots.
“Born in LA <3 this new @khy collection is so personal to me,” she wrote to her 390 million followers. "Inspired, designed, and almost all made right here in Los Angeles. I can't wait for this and everything we have coming this year and beyond! .. from LA to wherever you are. xx ky"
Since its debut in November 2023, Khy aims to bridge the gap between high-end and everyday clothing by collaborating with emerging designers. People were the first to report the product’s massive commercial appeal upon launch, noting that the label made more than $1 million in sales within its first hour. This latest “Born in LA” collection shows a shift to home production, with Jenner emphasizing that the pieces are produced locally.
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The nude announcement comes after a busy festival season for the star. Jenner spent the weekend at Coachella, where she was spotted with her longtime friend Hailey Bieber.
Kylie Jenner and Hailey Bieber held hands together at the Coachella music festival. (Kylie Jenner/Instagram)
In a photo shared from the festival in Indio, California, Jenner leans into the underwear-as-outerwear trend, wearing a long fringe-stitched crop top paired with baggy, light-wash denim. Bieber stood next to her looking relaxed as the two enjoyed desert games.
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While her fashion is still at the fore, Jenner recently admitted that her personal life is more focused on family. Speaking on the April 1 episode of Kid Cudi’s Big Bro podcast, he revealed that he recently sat down with his 8-year-old daughter, Stormi, to watch Keeping Up with the Kardashians for the first time.
Kylie Jenner bucked the “lingerie-as-outerwear” trend, sporting a black lace cutout bra while partying with friends at Coachella. (Kylie Jenner/Insragram)
“I sat her down and said, ‘We started a television show when I was a year older than you, and that’s why we’re together this time because we were all on the show together,'” Jenner recalled.
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The star admitted that watching the first pictures left him deeply moved.
“I was sad after that,” he said in the interview. “I don’t know if I was hit, but I was like crying in my bed. As I don’t know why that happened to me. I said maybe my daughter is the same age as me and she sees like my family, and I’m like you, you know, I feel very grateful for everything we built and love but I also cry like that closeness when we all lived under the same roof.”
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Kylie Jenner is mother to daughter Stormi, 8, and son Aire, 4. (Christopher Polk/2026GG/Penske Media)
Jenner added that it was a “very emotional” experience that allowed her to go back in time. “I didn’t know it would come to me like that,” she said, noting that she quickly passes on the “inappropriate” parts of the show to her daughter.
Aside from the nostalgia, Jenner noted that her children remain the main force that keeps her focused. “I have my family. I have my children who I go to and who love me very much and I don’t know what is happening in this world,” she said. “They definitely keep me strong.”
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