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With the Kentucky Derby here and the summer entertaining season in full swing, a decades-old cold vodka hack from Martha Stewart is making an eye-catching and practical comeback, keeping the bottle ice-cold for hours while on display.
The lifestyle icon’s signature presentation of “iced vodka” — a bottle of liquor frozen in ice filled with flowers — is making the rounds online again, drawing millions of views and inspiring hosts to try the cool and realistic hack.
“Iced vodka is one of my favorites, and I like to make the perfect presentation of a bottle of vodka covered in an ice cube with flowers,” Stewart said in a rerun of the show. “It’s really easy to do.”
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To do it, he puts a 750-milliliter vodka bottle inside a gallon milk carton with the top removed, arranges flowers around it, and fills the container with cold water before freezing.
Martha Stewart’s trick for the “iced vodka” virus is freezing the bottle inside an ice flower. (Stock)
“A fifth of vodka fits nicely into a half-gallon container like this,” says Stewart, as he demonstrates putting cherry blossoms and quince sprigs into the bottle.
Once it hardens, the carton peels off, revealing a clear ice filled with flowers in the bottle.
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Besides the beauty, there is a practical benefit, says Stewart. Keeping vodka too cold can subtly change its texture and taste.
“Freezing really enhances the flavor of this almost tasteless beer,” says Stewart.
Beverage experts say cold vodka can dull the “burn” associated with hard liquor, resulting in a smoother drink.
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Fans praised the trick online.
The viral method uses a milk carton, water and flowers to create a frozen background. (Getty Images for Friends of the Hudson River Park)
“Leave it to Martha to come up with this great presentation,” said one TikToker in a Martha Stewart Living post. “That’s too high Martha I love you,” said another.
Others are inspired. “Wait, you’re running to buy milk and flowers,” said another.
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Some people fondly remember seeing her perform a tip on “Martha Stewart Living,” her original daytime TV show that ran from the early 1990s to 2004.
In the resurfaced clip, Stewart says iced vodka is one of his “favorites.” (Nina Westervelt/WWD)
“I remember this,” wrote one social media user, adding, “My 12-year-old self was shocked, appalled, and shocked.”
Another person shared, “My mom used to make this for parties and still does sometimes.”
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But others weren’t sure if a cool party trick could really mask the taste of vodka. “Right now vodka tastes like rubbing alcohol,” said one skeptic.
Stewart says this trick helps keep the vodka very cold for easy drinking. (Stock)
And some weren’t sure it all worked, especially as it melted.
“It’s a good idea but it will cause chaos,” said another TikToker.
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“It doesn’t work, hands are frozen and slippery,” added another.
Hosts can round out their hack with citrus slices, herbs and seasonal symbols instead of flowers. (Bryan Bedder/Getty Images for The New York Botanical Garden)
Some of these concerns, however, can be addressed by placing the bottle on a tray to catch the blur, and Stewart can be seen in a throwback video holding the bottle covered in a dishcloth as he hands it over for a better grip.
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And the trick can be easily customized. While Stewart highlights spring flowers, hosts can swap in orange slices, herbs or seasonal names like cranberries and pine for a holiday version, according to Food Republic.
Using clear ice, which can be achieved with distilled or pre-boiled water, can also enhance the appearance.
