The international electronic publishing community welcomes an important new voice with the launch of the Electronica Techa specialized Italian book dedicated to professionals working in the entire field of industrial electronics. The magazine, edited by Antonio Cirella, will publish its first issue in June and aims to establish itself as the leading source of technical insight, market intelligence and industrial communication for engineers, designers and technology decision makers.
The arrival of Electronica Tech represents an important addition to the European electronic media landscape at a time when industrial electronics, automation, embedded systems and smart manufacturing technologies continue to evolve at a rapid pace. Built around a modern multi-platform publishing model, the new business combines traditional print publishing with a strong digital and social media strategy designed to serve the needs of today’s hyper-connected developer community.
According to the recently released Media Kit 2026, Elettronica Tech has been developed as a complete editorial system that includes a quarterly print magazine, a daily updated website, newsletters, social media channels, and dedicated video channels. The goal of the publication is to support technical professionals in their decision-making processes with the content of approved planning, application issues, product analysis, and the ability to read to target specific readers, including electronic designers, hardware and firmware engineers, manufacturing experts, technology buyers, program integrators, and R&D managers. Its main programming focus will be on delivering practical and proven technical knowledge that can help professionals navigate increasingly complex technical environments.
Electronica Tech launched with a following of 5,000 magazine readers, 35,000 monthly website users, 13,000 newsletter subscribers, and over 10,000 social media followers. These figures position the title as an ambitious new entrant within the European electronic publishing market.
The platform will also offer a wide range of communication and marketing solutions for companies operating in the electronics sector. These include planning features, digital advertising campaigns, direct email marketing, technical lead generation, product launch support and fully customized long-term communication projects. The publishing strategy reflects the growing need within the electronics industry for integrated media channels capable of combining technical authority with measurable business engagement.
A new feature of the new platform is the “Ten Minutes Tech” video format, designed to provide concise and accessible technical information to busy industry professionals. Along with the magazine’s online and social media presence, the format underscores the publication’s commitment to engaging audiences across multiple channels and content styles.
The launch attracted a lot of attention from marketing experts in the electronics industry. Seeking access to nearly 2,000 key contacts in the electronics industry, the publication seeks to play an active role in developing developments, product launches, and company news. Industry associations and suppliers are encouraged to share updates on new appointments and business developments as new publications establish their network.
For us in Napier, the arrival of Electronica Tech it’s another good indication of the continued vitality and evolution of the electronics communications industry. At a time when developers and technology companies increasingly rely on trusted sources of information to support purchasing decisions and innovation strategies, high-quality journalism is more important than ever.
Under the editorship of Cirella, Electronica Tech seems well positioned to provide valuable insight, industry visibility and professional engagement to the Italian electronics community and beyond.
