Japanese brand ‘ACE Bags and Luggages’ opens first store in Philippines at Mitsukoshi BGC

Japanese brands are known for their commitment to performance, functionality, and thoughtful design – qualities that have made them a symbol of honest craftsmanship. Bringing this philosophy closer to the local market, ACE Bags & Luggage opened its first store in Mitsukoshi BGC, marking its official entry into the Philippine retail scene.

The opening was attended by senior managers and partners of Primer Group of Companies, as well as representatives of ACE Co., Ltd. and stakeholders from Mitsukoshi BGC. Among them was Mr. Hiroaki Morishita, President and CEO of ACE Co., Ltd., shared, “It is a great honor for ACE to open its first store in the Philippines. Through our partnership with Primer Group – built for over 20 years – we are able to take this important step into the Philippine market with confidence. We look forward to this store becoming a place that is welcomed by the community and appreciated by many for years.”

Earlier this year, Primer Group officially announced its partnership with ACE Co., Ltd., marking the Japanese brand’s entry into the Philippine market with an exclusive distribution agreement that underscores the collaborative effort after the launch of the first ACE store in the Philippines.

The opening also introduces the full portfolio of ACE products, each developed to address unique travel and lifestyle needs while maintaining the brand’s foundation in Japanese craftsmanship, durability, and functional design.

The main ace. the collection offers a variety of travel solutions designed for everyday use. It includes the Gadget series, which includes thoughtfully designed rooms for gadgets and everyday essentials, created for the needs of a mobile, fast-paced lifestyle. The list reflects ACE’s focus on functional design and practical innovation for modern travel needs.

Next on the list is Proteca, a premium, made-in-Japan luggage line known for its durability, smooth movement systems, and 10-year warranty. Designed for casual and long-distance travelers, the Proteca emphasizes precision engineering and long-term reliability.

For women on the go, HaNT presents a thoughtfully designed collection made by women, for women. Defined by its vintage trunk-inspired aesthetic, the line combines style and function through precise compartments and functional interior organization suitable for short and long trips.

Also available is Kanana Project, a lifestyle brand that focuses on comfort, ease, and practicality. Its lightweight designs and well-thought-out interiors are designed for everyday movement, offering practical solutions for travel, short trips, and casual outings while maintaining a clean, understated aesthetic.

New to the lineup is UNTRACK, a lifestyle brand that develops bags and apparel that effortlessly capture urban and outdoor influences. UNTRACK aims to make the lives of modern urbanites easier and more comfortable, offering functional pieces designed for mobility, flexibility, and everyday comfort – whether in the city or beyond. Completing the portfolio is Ultima Tokyo, a brand that embodies the “art of Tokyo.” The collection includes refined leather bags, clutches, and business essentials designed for the modern professional who moves between work, travel, and everyday city life.

The store brings together the full range of ACE’s portfolio under one roof, giving Filipino shoppers access to Japanese-designed travel essentials and lifestyle items defined by functionality, durability, and thoughtful craftsmanship. It also reflects the continued growth of the Primer Group of Companies in the market, as it expands and balances the global product portfolio that responds to the changing needs of consumers and brings meaningful, well-designed products closer to its customers.

To check out the full range of collections, visit the ACE Bags and Luggage store at the Ground Level of Mitsukoshi Mall, BGC. For updates on the latest releases and product events, follow @ace_phl on social media.

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