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Product Marketing Manager at Serpstat
Serpstat on ChatGPT? Yes, you read that right! Research keywords and domains directly in the chatbot.
The Serpstat ChatGPT SEO app extends the chatbot’s capabilities to creating SEO content and analyzing websites. Find out what tasks you can solve with the app and how Joseph Kahn, President and Director of Marketing at Hum JAM, uses it to create articles that drive traffic.
From ChatGPT and GPT plugins to apps
ChatGPT is the best chatbot with AI.
ChatGPT’s support for third-party tools has changed several times since 2023. The original format of the ChatGPT SEO plugin allows tools – including the original Serpstat plugin – to browse live data and call external APIs directly within the chat. In November 2023, OpenAI introduced custom GPTs, helpers built on top of ChatGPT without coding, and in April 2024 it completely abandoned ChatGPT plugins, making GPTs the default extension format for everyone.
Since then, ChatGPT has added another layer: installable apps that connect directly to third-party services within the chat. The official Serpstat app for ChatGPT (2026) uses this new format, giving you keyword, domain, competitor, and backlink data without leaving the chat. In short: the plugin was the first format, now retired; GPT is a custom assistant that still works today; ChatGPT’s SEO app like Serpstat is the current, most integrated way to pull real SEO data from your chat.
What ChatGPT can and cannot do with SEO
ChatGPT can help organize ideas, summarize data, break down content, and turn SEO findings into action plans. However, they automatically know current search volume, keyword difficulty, competitive rankings, or backlink metrics. This is where the Serpstat app adds value.
Checking Facts and Data Accuracy
ChatGPT itself warns that facts about people, places, and events may not be accurate – the same warning applies to SEO numbers.
Search volume, keyword difficulty, CPC, rankings, and backlink count are not things that ChatGPT can reliably estimate on its own; they are constantly changing and depend on actual crawling and search data. The Serpstat app pulls these metrics from live SEO data right in the chat, so you’re working with verified numbers instead of guesswork.
Content Quality and Search Intent
AI-generated content is not inherently low-quality — its quality depends on the knowledge of the input, the search intent behind the target query, the accuracy of the source data, and whether a human editor reviews the result before publishing it. The examples below show how the same request produces very different output depending on how the information is written.
Before publishing, it is also useful to check the content against the actual search data: does it match the relevance of the keyword and the actual search intent, does it include what the competitors are already ranking for, and are there any gaps in the content that the query deserves that the draft missed? The Serpstat app can pull that context from the same conversation.
Original and editorial review
AI drafts can rely on common phrases or repeat common patterns found across the web. Add your own data, examples, and information, have an editor review the draft, and run it through Serpstat’s AI Content Discovery tool before it goes live — that’s what makes it original rather than rewriting what already exists.
Why Human SEO Reviews Still Matter
A human reviewer still does the work ChatGPT can’t: ensuring content actually matches the search intent, choosing which keywords to target vs. which to skip, prioritizing what to publish first, using your brand’s tone of voice, adding real examples of your experience, and running a final QA pass before it goes live.
Why ChatGPT Needs Real Data for SEO
ChatGPT can suggest keywords or topics, but it automatically knows which queries have a reasonable demand, how difficult they are, or what their competitors are. The Serpstat app connects ChatGPT with current keyword, domain, competitor, and backlink data.
The official Serpstat app for ChatGPT does just that — it lets you research keywords, domains, and backlinks without leaving the chat.
Serpstat app for ChatGPT: SEO research and content workflow
The official Serpstat app for ChatGPT brings basic SEO research directly to your chat: keyword research by search volume, difficulty, and CPC; competitor and domain analysis; URL ranking and gap testing; backlink research; content summaries built from real keyword data; suggestions for improving content; and full SEO action plans. Instead of switching between tools, you query ChatGPT and get Serpstat data back in the same thread.
Top SEO expert Joseph S. Kahn has already tested the app:
Joseph S. Kahn
“I like to ask questions in my ChatGPT keyword research instructions with the Serpstat app enabled to get relevant and accurate data about the keywords it finds. Then I use these keywords and my other instructions to write amazing content that measures when I have accurate data from the Serpstat app”.
How to use Serpstat app on ChatGPT
Step 1. Open ChatGPT.
Step 2. Open the Applications/Tools menu.
Step 3. Find and connect the official Serpstat app.
Step 4. Authorize access if needed.
Step 5. Mention or select Serpstat in the chat.
Step 6. Request keyword, domain, competitor, URL, or backlink data.
Step 7. Improve results with follow-up instructions.
Do I need to use the same account on Serpstat and ChatGPT?
No. Your Serpstat and ChatGPT accounts may use different email addresses. When connecting the application, simply authorize access using a Serpstat account with the required registration and data access.
Here’s how you can do it improve the quality of your AI-generated blog posts:
- Make sure the text is organized logically.
- Rewrite complex words and sentences.
- Replace the repeating words with the same words.
- Add your unique voice or Brand Tone.
- Check the facts for credibility.
- Follow the EEAT guidelines.
- Correct grammar and spelling mistakes.
- Enter the appropriate images.
Joseph S. Kahn
“It makes no sense to write ChatGPT content without the right data. This app allows me to get data and create content that gets real traffic and good organic results. It can deliver results in any way you want in a list, comma-delimited, or table format”.
Work is not done after publishing a blog post:
- Monitor its index status in the Indexing Checker tool.
- Submit the URL to be indexed on Bing to get more traffic.
- Scan the page in the Page Test to see if there are any issues that are not visible to the viewer, but prevent the page from ranking well.
- Contact relevant sources, influencers, and partners to place links to your article on their website.
- Place internal links to the article on your website.
- Monitor article rankings in SERP with Rank Tracker.
Check out all the features of Serpstat for free!
Activate a free 7-day trial to test keyword research, Domain and URL Analysis, Rank Tracker, Site Audit, AI tools for content creation and experience the power of our SEO platform.
Carry out
ChatGPT SEO Prompts for Serpstat app
Here are example alerts you can use with the Serpstat app on ChatGPT, collected professionally — just mention @Serpstat in your message.
Keyword research
@Serpstat find keywords related to SEO software in Google US – show volume, difficulty, CPC, and intent.
Competitor analysis
@Serpstat compare three SEO software domains and show the keyword titles where competitors rank but this domain doesn’t.
Contents in brief
@Serpstat use your data to create a content summary on “how to improve organic traffic.”
URL configuration
@Serpstat analyze this URL and identify ranking keywords, missing keywords, and quick win opportunities.
Back links
@Serpstat review the backlink profile of this domain and summarize target domains, anchors, and perceived risk.
Application
@Serpstat turn these findings into a prioritized 30-day SEO plan.
Conclusion: Use ChatGPT for SEO with Real Search Data
ChatGPT is useful for analyzing, mapping and implementing workflows, but SEO decisions require reliable data.
The official Serpstat app includes ChatGPT connections and current keyword, competitor, domain, and backlink information. Learn more about how it works in our LinkedIn announcement.
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